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The website nicksgelato.com has the following in the web page, "Talk to an Expert! Gelato Italian ice cream is a very profitable business because this tasty treat evokes pleasant memories and entices people of all ages." We viewed that the website also stated " As a healthier alternative to ice cream, it will add a new, highly appealing option in your restaurantstore." It also said " When you partner with Nicks Gelato , we supply you with all equipment necessary to entice sales. Let us set you up with a gelato production mixer and freezer display or a full gelato dipping case." The header had gelato as the highest ranking search term. This keyword is followed by distributor, distributors, and suppliers which isn't as urgent as gelato. The other words they used was sorbetto. wholesale is included but will not be seen by search engines.